ABOUT -
100x Kickoff Internal Event
I designed the motion system for DeepL's internal kickoff,
turning a single visual metaphor into a consistent screen language across the entire event. Built to be readable at a distance, flexible across formats, and reliable in a live production environment.
Motion Concept
The theme was "100x mentality." The core metaphor is accumulation: one circle represents one person. As the system grows, circles form larger structures , communicating momentum and collective progress. The metaphor scales cleanly from simple transitions to high-energy sequences without losing legibility.
Motion Behaviours
Motion System
I defined a motion language built around forward momentum, clear hierarchy, and controlled rhythm. The system connects expressive moments like openings and stings with functional transitions like section changes and speaker handovers, keeping energy high without creating fatigue over long sessions.
Backdrop Screen
Speaker Entrance Animations
Execution
Templated layouts and reusable motion behaviors enabled rapid variations and last-minute edits.
I coordinated with technical teams during rehearsals to lock timing, playback, and cue structure.
I built the system procedurally in Cavalry, which meant variations and last-minute changes could be made in seconds rather than rebuilding assets from scratch