ABOUT -
DeepL Voice Product Launch Campaign
I developed the motion system and visual concept
for the launch of DeepL Voice, a real-time translation product for meetings and conversations. The deconstructed UI approach, separating interface elements from their screens and animating them in space, was my concept, built to communicate the product's core benefit clearly across every channel and format.
for the launch of DeepL Voice, a real-time translation product for meetings and conversations. The deconstructed UI approach, separating interface elements from their screens and animating them in space, was my concept, built to communicate the product's core benefit clearly across every channel and format.
Visual Approach
I used a deconstructed UI style,
separating key interface elements from their screens and animating them in space. This kept the story focused on the core benefit: understanding each other in real time. Because the launch was platform-specific, the system was built to be evergreen, easily updatable for future launches without rebuilding from scratch. Modular by design, it scaled across formats and placements without needing to be rebuilt for each one.
Snippets from social versions
Campaign Films
The motion system served as the visual foundation for three live-action campaign films produced for the launch.
Campaing Films
Impact
The launch campaign contributed to over €1M in annual recurring revenue within six months, the fastest-scaling product to date.